2014 and 2016 ELR
Model years might suggest otherwise, but Cadillac ELR is as forgotten as they come. Already. Compact electric sports coupe seemed like a right move, but got executed all wrong. Short life span certainly isn’t something Cadillac expected out of vehicle whose development was so long and arduous. ELR is now regarded as one of Caddy’s largest flops ever.
What went wrong with it? Staggering price tag of $76,000. That’s what. Cadillac only sold a total of 2,958 units, and they’re lucky they even managed that. Especially since compact 2-door coupe segment is already small to begin with. Then there were the low range issues. Cadillac ELR only offered 37 all-electric miles which, in Tesla Model S’ era, is downright laughable. 2016 improvements were meager, to say the least. Couple of additional miles weren’t exactly enticing.
If you’d remember, ELR was motivated by 1.4L in-line four engine, electric motor and 16.5 kWh lithium-ion battery pack combo. Hybrid developed combined 217 hp and 295 lb-ft of torque. At least something was good about it. However, electric mode only allowed 157 horsepower to be used. Question remains whether Cadillac should have made ELR in the first place? GM tried to recoup some of Voltec hybrid drivetrain’s development costs. They simply saw Cadillac as means to further that plan. Since Chevy Volt wasn’t able to do this on its own.