The term Pony Car was literally invented for the Mustang. Its impact on American culture in the 60s can’t be overrated. Let’s check out a few of its secrets.
Ford staged an introduction for the Mustang like no other car ever had. It was featured on a TV special, was a centerpiece at the 1964 Worlds Fair in NY and played a supporting role in the hot new James Bond movie.
Ford didn’t always have a better idea
In the late 1960s Ford used the slogan “Ford has a better idea” in its advertising. While it may have actually been true, it certainly couldn’t be applied to several concepts of the Mustang created prior to the public introduction. One was a mini station wagon or “shooting break” if you prefer, which was produced by Intermeccanica, then an Italian coachbuilder and now a Canadian purveyor of fiberglass Porsche 356 replicas.
Another was the sedan you see below, which not only sucks the life out of the Mustang design, it might have been enough of a drag on the image of the line that it might have killed the entire line. Making taking a pass on the four door was their better idea.